Brand guidelines

Everything you need to represent Yield correctly. Follow these guidelines when using our logo and brand assets in your materials.

Logo

Our logo

The Yield logo combines a custom arrow mark with a bold, modern wordmark. It represents growth, direction, and clarity.

Yield logo on light background

On light backgrounds

Yield logo on dark background

On dark backgrounds

Spacing

Clear space

Always maintain clear space around the logo equal to the height of the arrow mark. This ensures the logo remains legible and visually distinct in any context.

No other graphic elements, text, or imagery should encroach on this protected area.

Yield logo with clear space
minimum clear space
Sizing

Minimum size

To preserve legibility, never display the logo smaller than the minimums below.

Yield logo minimum digital size

Digital

Minimum height: 24px

Yield logo minimum print size

Print

Minimum height: 10mm

Color

Brand colors

Our palette is grounded in neutral stone tones with emerald as an accent. Restrained, professional, and clear.

Primary

Stone 900

#1c1917

Stone 800

#292524

Stone 500

#78716c

Stone 200

#e7e5e4

Accent

Emerald 600

#059669

Emerald 400

#34d399

Emerald 50

#ecfdf5

White

#ffffff

Typography

Typeface

We use Inter across all brand materials. Its clean geometry and wide weight range complement the Yield brand.

Inter Light

Used for headlines and display text — weight 300

Inter Regular

Used for subheadings and emphasis — weight 400

Inter Medium

Used for body text, buttons, and labels — weight 500

Usage

Logo usage

Keep our logo looking sharp by following these simple rules.

Do

  • Use the logo on solid, uncluttered backgrounds
  • Use the black logo on light backgrounds
  • Use the white (inverted) logo on dark backgrounds
  • Maintain the minimum clear space around the logo
  • Scale the logo proportionally

Don't

  • Stretch, skew, or distort the logo
  • Add drop shadows, outlines, or effects
  • Change the logo colors or apply gradients
  • Place the logo on busy or low-contrast backgrounds
  • Rotate or rearrange parts of the logo
Voice

Writing the name

How to correctly reference Yield in text.

Product name

Write Yield with a capital Y. Never YIELD, yield, or yIeLd.

Company name

The company is YieldHQ. Use this in formal or legal contexts.

Product descriptor

When context is needed, write Yield ERP. Never "Yield erp" or "YieldERP".

Assets

Download

Download the official Yield logo for use in your materials.

Questions about brand usage?

Get in touch if you need additional assets or have questions about using our brand.